How my journey began

I spent 17 years helping multinational corporations reinvent themselves through innovation and systems design (Visa, MasterCard, bwin, among others). I became skilled at analysing complex problems, identifying patterns, and building solutions that worked at scale.

Then my own life fell apart.

During a particularly turbulent period, I found myself applying the same analytical rigour to my own patterns and realised that business frameworks weren't enough. The solutions I needed required going deeper than strategy, coaching or optimisation. They required understanding trauma, processing emotion, and confronting the parts of myself I'd learned to hide.

That realisation sent me back to university to study psychology and psychotherapy. I got my BSc in Psychology and then I trained in Gabor Maté's Compassionate Inquiry, pursued ICF coaching certification, and enrolled in Stanford Medicine's Cue Centered Therapy program. Not because I wanted to add credentials, but because I needed frameworks that could hold the complexity of human experience, both intellectual understanding and emotional truth.

What emerged is an integrative approach that sits at the intersection of trauma-informed therapy and transformational coaching. I work with the implicit memory stored in your body, the explicit patterns visible in your choices, and the systemic forces that shaped both. This isn't about positive thinking or performance optimisation, it's about understanding the deeper question: Who are you beneath the roles you've learned to play?

The Greek aphorism "Know Thyself" calls us toward self-awareness as a path to understanding human nature itself. Design Thyself takes that ancient wisdom and brings it into practice, not as self-improvement, but as self-reconnection.

My question for you: What is this thing within you that makes you do the things you do?

Not to judge it. Not to fix it immediately. But to understand it with compassion, and from that understanding, to choose differently.